Contagious conservation -A pandemic we can live with
Gene Gilliland, Conservation Director, Bass Anglers Sportsman Society (B.A.S.S.)
During his 32-year career as a research biologist, fisheries management supervisor and Assistant Chief of Fisheries for the Oklahoma Department of Wildlife Conservation, Gilliland developed a national reputation as an advocate for angler involvement in fisheries decision-making. It earned him prestigious national awards from the American Fisheries Society and induction into its Fisheries Management Hall of Fame. The B.A.S.S. National Conservation Director since 2013, Gilliland is regarded as the voice of bass fishing on numerous national boards and councils, including the Reservoir Fisheries Habitat Partnership, the Association of Fish & Wildlife Agencies, the Sport Fishing and Boating Partnership Council, and the American Sportfishing Association’s Government Affairs Committee.
The State of the Outdoor Market
Kelly Davis, Research Director, Outdoor Industry Association
Kelly Davis is the Outdoor Industry Association’s Director of Research. She has more than 25 years’ experience in Market Research including 11 years as the Director Research for SnowSports Industries America, and 4 years as the Senior Director of Research for the Aircraft Owners and Pilots Association. In addition, she has worked with the Cross-Country Ski Areas Association, the Winter Wildlands Alliance, and the Stand Up Paddle Industry Association.
Kelly is a methodologist with innovative leanings, she is always looking for more effective ways to apply insights. Kelly likes to share interesting findings and insights and has been a featured speaker at industry events like the Snow Show. The focus of her work is helping industry stakeholders understand mechanisms that affect their markets. She has helped many brands understand and target participants more effectively, track their customers’ journeys, build clear views of potential customers, and design products. Kelly has also helped many start-ups to find their footing in a variety of markets and she has helped businesses find their way when times are tough.
When Kelly isn’t working, you will most likely find her outside skiing, running trail, SUPing, biking, hiking, skiing, hunting, and walking her dogs.